THE British Grand Prix will be shown live on free-to-air television after Sky announced a partnership with Channel 4.
The two channels currently hold join rights to Formula One which sees C4 screen a number of races live with the rest on highlights.
That format will come to an end at the end of this season after Sky Sports secured exclusive rights to the glamour sport from the start of 2019.
But the rival broadcasters have this morning announced a pioneering new partnership which will see them share programmes across the two platforms.
And part of that agreement will be allowing the British GP at Silverstone to be screened live on free-to-air TV.
Though C4 will no longer have access to screening any other races live throughout the season, they will be able to use to the footage for a highlights show on the day of the GPs.
Alex Mahon, Chief Executive Officer of Channel 4, said, “I’m delighted that we’ve been able to establish such an exciting and innovative partnership with Sky which will ensure that the British Grand Prix and highlights of the 2019 Formula 1 Championship remain available on free-to-air television for UK viewers.”
Stephen van Rooyen, Chief Executive Officer of Sky UK & ROI, said, “Today’s partnership is the start of a new era of collaboration between Sky, Channel 4 and, we hope, other British broadcasters.
"Not only will this innovative partnership benefit viewers, watching via Sky or free-to-air, but it will further strengthen the ecosystem of UK broadcasters and British originated content.”
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The channels have decided on their new partnership as traditional broadcasters look to combat the growing threat of streaming giants such as Amazon Prime and Netflix.
Aside from sport, they will share some of their biggest shows both on normal broadcast and on demand.
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